We are pleased to offer you Covermark® make-up. Covermark® is a world leader in cosmetic camouflage and has a prestigious history of more than 80 years. … Covermark® Foundation is 100% water and sweat-proof, lasting 24 hours, and provides SPF 30 with natural filters which are highly recommended for sensitive skin. Cosmetic camouflage is the application of creams, liquids and/or powders to conceal colour or contour irregularities or abnormalities of the face or body.
The Covermark line of cosmetics was developed because its founder, Lydia O’Leary, suffered from a large, raspberry-coloured birthmark – a port-wine stain or nevus flammeus – that covered half of the left-hand side of her face. She developed Covermark to ‘cover this mark’ and in doing so introduced the world to new classes of cosmetics.